Wednesday, February 25, 2009

Don’t Be Polite With Chinese

“Don’t be polite? What type of advice is that for dealing with the Chinese? I always heard that the Chinese were very polite people.”

Well, the Chinese are very polite people, but it’s still good advice. Of course you should be polite, just Chinese polite not Western polite. There is a big difference.

First, a brief principle about politeness: The receiver of the action, not the sender, determines whether the action is/is not polite. In other words, when I speak to you, you decide if I am polite, not me. Being polite means adapting to whom you are with and/or where you are. To change an old saying, when in Rome the Romans decide what is polite.

Each culture develops unique rules of politeness and manners. Chinese decide what is polite in China, Westerners what’s polite in the West. Just common sense. Or it is until you go to China, try to be polite and you are not. Then it’s confusing. Worse is the more you try to do everything you know how to be polite the more impolite you become. Then it goes beyond confusing.

A common example is getting straight to the point. My parents and teachers (who teach us our manners) taught me not to waste people’s time, that it was impolite to “beat around the bush.” If I had something to say, then say it. Clearly. (Nicely of course, and timing was important too, but both are other types of politeness.)

Doing business with other Westerners reinforced everything our parents taught us about getting straight to the point. Think of a meeting between a salesperson and a customer. What would the customer think if the salesperson didn’t even mention business (the point) for the first hour, and instead talked about non-business topics like family, hobbies, weather and politics? Would that be considered polite?

No, but more than just impolite, it would be unacceptable. In most cases the customer would sooner or later grow impatient and ask the salesperson to get to the point … or make an excuse to end the meeting early. We’ve learned that getting straight to the point is polite, thus the right thing to do.

So once off the plane in Shanghai, Taipei or Tokyo that’s what you try to do. You get to the point in business meetings. There is always a lot to do and life there is expensive so you get to the point. Nicely of course, but quickly as well: time is, after all, money. Isn’t it?

No, not in Chinese Asia it isn’t. Nor is getting straight to the point polite, especially early in a relationship, business or otherwise. If I was trying to sell something in a first meeting with a Chinese I wouldn’t mention business (the point) until he or she did, or until near the end of our allotted time. Even if that was 5 minutes before the end of an hour, I’d wait, patiently and nicely talking about sports, family, weather or restaurants for the first 55 minutes. I’d be uncomfortable, and in my (and my mother’s) eyes impolite, but unless I waited, beating around the bush talking about non-business subjects, I’d be impolite to the Chinese.

Making a very complicated subject far too simple, Westerners prize results more than relationships and facts more than feelings while Chinese prize the opposite. Time isn’t money, relationships are, and to the Chinese all “getting straight to point” is good for is offending someone’s feelings or agreeing to do something before knowing the people involved well enough. It’s poor manners.

I was joking in the title. Of course you should be polite with the Chinese, you have to be polite to succeed. But Chinese polite, not Western: often the more you use the rules your parents taught you the more impolite you will be. This is one time you should not listen to your mother.

There’s a lot to it, but a good overall rule is to pay more attention to peoples’ feelings. In business that frequently means spending time to know each other enough to develop a mutual feeling of trust, sincerity and loyalty to develop. After that, talking directly about business is polite.

A waste of time? It may seem so but remember, Chinese Asia has few lawyers and fewer laws, and in the end all that will protect you is your relationship, not contract or courts. Such being the case, I recommend wasting the time being Chinese polite, and saving Western polite for justifying your expense account when you get home.

Monday, February 23, 2009

China Has Changed; The Chinese Haven’t

Has China changed? Companies bet millions on the answer, but it’s the wrong question. You should ask if Chinese have changed. China has changed; the Chinese haven’t.

Amazing changes! New politico/economic system. New laws, social structures, buildings and consumption patterns, different clothes. Sound familiar? It should—it’s happened twice in 100 years! (Three times actually.)

Go back 50 years. China’s 1959 changes (described above) were as amazing as changes today. But Mao and communism didn’t change the Chinese, and it’s naive to think McDonald’s and capitalism will. China changes but the Chinese don’t.

Or don’t change in areas important for business. China’s changes are outside-in, important for what types of business can be done but not for actually doing business. That requires inside-out change, a harder thing.

China’s market is growing in two ways. First, more people with purchasing power, the new middle class. A few hundred million so far, with hundreds to come. Second, different consumption habits, coffee shops, convenience stores and beauty salons. Huge changes, yet neither affect how business is done.

Cultures develop unique ways of using language, their Rules of Communication. Chinese and Western rules are very different. Consider disagreement. Westerners believe state your honest opinion, even if you disagree. Chinese believe disagree in an indirect, discreet manner. Add the different ways each use to say No—Westerners say No directly whereas Chinese say No indirectly, if possible not even using the word No—and trouble is guaranteed.

Differences in building business relationships adds more trouble. Westerners feel the Contract determines the relationship, that differences are decided by referring to the Contract. Chinese think a Contract is a good place to start but if the situation changes then the terms and conditions should change. Meeting contract terms, doing the business, is where “Chinese haven’t changed” is clearest.

All business relationships must communicate and solve problems: success in both creates trust, failure destroys it. Misunderstandings are the biggest hidden cost in international business, eroding trust as well as causing mistakes and inefficiencies. Business without trust signals a “going broke” relationship. Westerners put faith in law, Chinese in relationships. “How can you ask me to lose money?” could only be asked by Chinese, “It’s not personal, just business” only said by a Westerner.

Westerners only see where China had changed and stay blind to where the Chinese haven’t, confusing what kinds of business can be done with the way Chinese actually do business.

How Chinese communicate, solve problems and build business relationships is changing, but slowly. Chinese control these changes, not Westerners, and fundamentals of culture don’t change easily. If communism couldn’t force Chinese to change it is folly to think capitalism will either. Use China’s outside-in changes to judge business opportunities, but let the slow change of Chinese inside-out “ways” determine how you actually do business.

One sure requirement to success is being able to see communication and business relationships as Chinese do. Westerners need to look at business through Chinese glasses.